A first feasibility is not a valuation and not a business plan. It is a filter. Its job is to reject sites quickly and cheaply, so that professional fees are spent only on the small number of opportunities that survive.
This guide sets out the sequence — buildable area, saleable area, revenue, cost, tax, finance, margin — and the sensitivity tests that separate a viable scheme from one that only works if nothing goes wrong.
- gross buildable area from planning indexes
- efficiency ratio to saleable area
- evidenced sales values
- construction and infrastructure cost
- professional fees and municipal charges
- acquisition taxes and finance cost
- contingency and programme risk
- margin thresholds and the maximum land bid
In this guide
01What a first feasibility is for
A first feasibility exists to answer one question: is this site worth spending money on? It should take hours, use publicly available information plus one or two phone calls, and be capable of being rerun as new facts arrive.
That purpose dictates its shape. Precision is not the objective; robustness is. A model that produces a return to two decimal places from twelve invented assumptions is less useful than a coarse model whose downside case is honest.
Three rules keep a first-pass appraisal useful:
- every revenue assumption must be traceable to evidence, not to opinion
- every cost assumption must include the items that are habitually forgotten
- the output must be a range, produced by explicit sensitivity tests, not a single number.
02Step one: gross buildable area
Buildable area, not plot area, drives revenue. The municipal plan sets capacity through a combination of parameters, and the binding one is whichever gives the smallest result:
- the building index applied to plot area
- the maximum implantation footprint
- the maximum height or number of floors above ground
- setbacks from boundaries, roads and watercourses
- alignment and morphology rules in consolidated urban fabric
- parking provision, which consumes area and can constrain the footprint.
Definitions differ between municipalities: whether basements, balconies, technical areas and circulation count towards the index is a question for the local regulation, not a national constant. At first pass, take the smallest plausible envelope. Optimism here compounds through every subsequent line of the model.
03Step two: convert gross to saleable
Gross buildable area is not what is sold. Cores, corridors, plant rooms, common areas and non-saleable parking absorb a significant share. The efficiency ratio is a design outcome that depends on typology and core strategy.
The first-pass discipline is to apply a conservative ratio, flag it as the largest single uncertainty in the model, and replace it as soon as an architect produces a sketch layout. Where the product includes parking, storage or terraces sold separately, they should be priced as separate lines rather than folded into a single rate.
04Step three: revenue from evidence
Set the sales value per square metre from closed transactions for comparable product in the same micro-market. In Portugal, that means combining national statistical series on transaction prices with local agency evidence for the specific street, view, floor and finish level.
Adjust explicitly for:
- product differences — new build versus refurbished stock, typology mix, outdoor space
- absorption — how many units the micro-market realistically absorbs per month
- the sales period, which for larger schemes extends well beyond practical completion
- any price growth assumption, which at first pass should be zero.
A phased sales programme also changes the cash-flow profile, which changes finance cost. At first pass it is enough to assume a realistic absorption rate rather than instantaneous disposal at completion.
05Step four: cost, including the forgotten items
Construction cost is normally expressed as a euro-per-square-metre range for the product type and specification, sourced from a builder or quantity surveyor active in the region. The range matters: a single point estimate hides the variance that decides the project.
COSTS ROUTINELY OMITTED AT FIRST PASS
- site preparation, demolition, rock excavation and contaminated soil
- infrastructure and urbanisation works outside the building footprint
- utility connection and network reinforcement charges
- municipal urbanisation charges and any compensation or land cession obligations
- professional fees across architecture, all specialities, project management and site supervision
- surveys — topographic, geotechnical, archaeological, acoustic, environmental
- insurance, bonds and warranties
- marketing, agency commission and legal costs on sales
- a contingency of at least ten per cent, held separately and not spent on scope.
06Step five: tax, finance and time
Acquisition taxes are paid before the deed and are rarely financed. Property transfer tax and stamp duty must be modelled at the rate applicable to the specific transaction and asset, and the VAT position on construction and on the eventual sales has to be established early because it is a cash-flow question as much as a cost question.
Finance cost is a function of time. Interest accrues from the first drawdown to repayment, across a period that includes licensing, construction, and the sales tail. A scheme with a strong margin and an eighteen-month planning delay can lose most of that margin to carry cost alone.
Model the programme explicitly:
- pre-application and design period
- municipal review, including realistic allowance for requests for clarification
- external authority opinions, which run on their own timescales
- procurement and mobilisation
- construction
- inspection, utilisation licence and technical file
- sales and completion of deeds.
07Step six: sensitivity, not certainty
Run the model at minimum three times.
- Base case, using evidenced values and mid-range costs.
- Price downside: sales values ten per cent lower.
- Delivery downside: costs ten per cent higher and the programme six months longer.
A viable site clears the required margin in the base case and remains solvent — not necessarily profitable — in both downsides. A site that fails either downside is not automatically rejected, but it can only proceed with a structural mitigation: a lower land price, a conditional contract, a pre-let, or a phasing strategy that limits committed spend.
The residual output is the number that should govern negotiation: the maximum land price that still delivers the target return after the downside test.
08Common failure patterns
- Treating plot area as buildable area.
- Using the headline index and ignoring the footprint, height or parking constraint that actually binds.
- Assuming an efficiency ratio from a different typology.
- Pricing sales from listings instead of closed transactions.
- Excluding infrastructure, connection and municipal charges from cost.
- Omitting finance cost, or modelling it only across the construction period.
- No contingency, or a contingency quietly absorbed into scope during design.
- Presenting a single-point return with no downside case.
09What happens after a site passes
A first feasibility that survives sensitivity testing justifies the next tranche of spend: a planning opinion or PIP, a sketch scheme from an architect, a cost check from a quantity surveyor, and legal due diligence on title. Each of those replaces an assumption with a fact, and the model is rerun.
The appraisal is a living document through the whole cycle. It sets the bid at acquisition, supports the lender pack at funding, tracks variance during construction, and measures outcome at exit.
10Frequently asked questions
Common questions developers ask at this stage.
How do I calculate buildable area from a Portuguese municipal plan?
Municipal plans express capacity through indexes applied to the plot area, together with limits on height, number of floors, implantation footprint and setbacks. The governing constraint is whichever produces the smallest result — frequently the footprint or the height rather than the headline index. The definitions used vary between municipalities, so the applicable regulation must be read rather than assumed.
What efficiency ratio should I assume between gross and saleable area?
The ratio depends on typology, core design, parking arrangement and how the local plan counts basements, balconies and circulation. It is a design output, not a market constant. At first-pass stage a conservative assumption should be used and then replaced with a figure from the architect's sketch scheme.
Where do reliable sales values come from?
Closed transactions in the same micro-market and same product type, supported by the national statistics on transaction prices and by local agency evidence. Listing prices reflect aspiration and time on market; they are useful only as an upper boundary.
What margin should a first feasibility target?
There is no universal figure. What matters is that the target is set before the appraisal is run, that it is expressed on cost or on value consistently, and that the scheme still clears a defensible threshold after a downside test on both price and cost.
11Official sources and further reading
Legal support through VVA
Before you commit to a site or project
Once a site or project is identified, the focus shifts from general guidance to that specific transaction: title, planning position, licensing, charges, contracts and the holding structure.
Legal services are provided by Valente Veiga & Associados.

